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5 Metrics That Tell You If Sales & Marketing Are Aligned

1. ICP Match Rate

Are we pursuing the right business? % of pipeline that fits our (ICP) Ideal Customer Profile

2. Sales Accepted Leads (SAL %)

Is marketing delivering worthwhile leads? % of leads sales is willing to actively work

3. Lead → Opportunity Conversion

Are leads becoming real pipeline? % of leads that turn into qualified opportunities

4. Proposal → Win %

Can we convert real deals into revenue? % of proposals that close

5. Revenue % from ICP Segments

Is our strategy showing up in the right revenue? % of revenue coming from target customers

Fractional Leadership. Measurable Marketing. Smarter Sales.