Frequently Asked Questions

About Plainview

What does Plainview Strategic Logistics Solutions do?

Plainview provides fractional commercial leadership for 3PLs, combining strategy, disciplined systems, and hands‑on execution to drive measurable growth.

Who do you work with?

3PL warehousing companies, from single‑facility to multi-site operators.

What problems do you help solve?

Challenges such as unclear messaging, inconsistent sales performance, weak marketing structure, customer churn, and misalignment between sales and operations.

Fractional Leadership Model

What is fractional executive leadership?

Fractional leadership gives you access to senior‑level expertise on a part‑time basis, providing strategic direction and execution without the cost of a full‑time executive.

How is this different from hiring a consultant?

Consultants advise. Fractional leaders lead.
Plainview embeds into your team, drives initiatives, and stays accountable for outcomes.

How much time do you typically spend with a client each week?

Most engagements range from average 8+ hours per week, depending on scope and urgency.

How long do engagements last?

Typical partnerships run 6–12 months. Shorter project‑based engagements will be considered.

What results can we expect?

Clients see clearer messaging, stronger pipelines, improved customer experience, and more disciplined commercial processes.

Services & Capabilities

What services do you provide?

Core capabilities include:

• Sales strategy and process design

• Marketing strategy and messaging

• Brand development and collateral creation

• CRM optimization and reporting

• Customer experience improvement

• Cross‑functional alignment between sales, operations, and leadership

Do you offer both sales and marketing leadership?

Yes, unifying both functions to create a cohesive go‑to‑market engine.

Can you help refine our value proposition?

Absolutely, specializing in helping 3PLs articulate what makes them different and why it matters.

Do you work with operations and customer experience teams?

Yes. Commercial success depends on operational execution, so collaboration among departments is essential.

Engagement Process

What does onboarding look like?

Onboarding starts with structured discovery: leadership interviews, customer insights, data review, and a full assessment of your commercial systems.

How do you evaluate our current performance?

Analysis of your pipeline, marketing assets, customer journey, CRM usage, and operational handoffs identify gaps and opportunities.

How do you build a strategic plan for a 3PL?

Strategic plans begin a clear roadmap with messaging, sales process design, marketing priorities, customer experience improvements, and KPIs.

How do you measure progress?

Establishing metrics early and reviewing them regularly with your leadership team.

What does communication look like during an engagement?

Routine updates, structured check‑ins, and ongoing collaboration across your team.

Pricing & Contracts

How is pricing structured?

Pricing is based on scope, time commitment, and the level of leadership required. Most clients choose a monthly retainer.

Do you require long‑term contracts?

No. Engagements are flexible and tailored to your needs.

Are services customizable?

Yes. Every engagement is built around your goals and growth stage.

What factors influence cost?

Scope, urgency, team size, and whether you need leadership across sales, marketing, customer experience, or all three.

Working Together

Do you work remotely or onsite?

Both. Most work is remote, with onsite visits scheduled for workshops or team alignment.

How quickly can you start?

Typically, within 2–4 weeks.

Can you work with our existing team?

Yes, leading, coaching, and complementing your current staff, and building a team if you do not already have one.

Do you work with early‑stage or rapidly scaling 3PLs?

Yes. Fractional leadership is especially valuable during periods of growth or transition.

Getting Started

How do we know if Plainview is the right fit?

If you need senior‑level commercial leadership without the cost of a full‑time executive, Plainview is built for you.

What information do you need to begin?

A brief overview of your goals, challenges, and current commercial efforts. Plainview will guide you from there.

How do we schedule a conversation?

You can request a discovery call directly through our website.