Decades of Logistics Experience Helping 3PLs Grow


Robin Siekerman— Founder, Plainview Strategic Logistics Solutions
Robin is the Founder and Principal Consultant of Plainview Strategic Logistics Solutions, a fractional executive partner for 3PL warehousing companies ready to grow with clarity, discipline, and strategic intent. With leadership experience spanning sales, operations, business development, operational excellence, and brand strategy, she brings a rare blend of strategic rigor, process improvement, and creative direction to every engagement.
Before launching Plainview, Robin served on Executive Leadership Teams within small‑ to mid‑sized 3PLs, driving cross‑functional growth and strengthening commercial performance. Her background in ambient and temperature‑controlled operations—along with experience launching vendor‑managed inventory programs and building a national 3PL network for a leading consumer goods company—gives her firsthand insight into what supply chain leaders expect from their logistics partners.
Robin specializes in strategic messaging, value proposition development, repeatable sales systems, and measurable marketing frameworks tailored for third‑party logistics providers. She is known for transforming scattered efforts into aligned, disciplined systems that elevate brand presence, accelerate revenue, and empower teams.
As a fractional leader, Robin partners directly with founders and executive teams who need senior‑level strategy without the cost of a full‑time hire. Her approach is hands‑on, collaborative, and grounded in practical execution.
Plainview exists on the belief that 3PLs thrive when they embrace measurable marketing fundamentals and execute strategic sales processes with consistency. Robin built Plainview to help logistics companies articulate their value, differentiate in a crowded market, and implement internal systems required for sustainable growth.
Robin Siekerman
Achievements
Marketing and Sales Leadership: Increased top line revenue 10% YOY from through organic growth of existing customers (35%), and new business (65%). Led strategic marketing initiatives and cultivated relationships with most profitable customers.
New Business Development: Strategically targeted high-value prospects averaging 22% lead conversion rate, close rate on new deals of 33%.
Supply Chain Thought Leadership: Currently serving as CSCMP EDGE Conference Chair and immediate past president of the Council of Supply Chain Management Professionals (CSCMP) Atlanta Roundtable.
Industry's Top Marketer: Earned Transportation Marketing and Sales Association’s (TMSA) top award in 2022, Marketing Mountain Mover of the Year, for publishing, “How a 3PL Successfully Navigated a Global Pandemic.”
Author: “3PL collaboration: Supply Chain Success Stories Between Shippers and 3PLs”, published by Henry Steward Publication’s Journal of Supply Chain Management, Logistics, and Procurement.
Speaker and Moderator: CSCMP EDGE Conferences and Webinars, Women Leader's Forum, IWLA Marketing Special Interest Group
Advisory Board Member: Georgia Highlands College Supply Chain Management Program & Charger Innovation Challenge


2025 CSCMP EDGE Conference National Harbor, MD
Plainview’s guidance transforms your approach with cross-functional processes that improves operating efficiency, customer experience, and profitability.
Big Results, Fractional Commitment.
Transforming 3PLs Into Market Leaders.
From Chaos to Repeatable Growth.
Brand Confidence. Sales Discipline. Market Awareness.
Leadership You Need, Flexibility You Want.


★★★
Fractional Leadership. Measurable Marketing. Smarter Sales.
© 2025 Plainview Strategic Logistics Solutions, LLC. All rights reserved.
