The Good News Is...You Have Good News

In just 15 minutes a week, you can build a library of authentic content for your website. Capture the great stories inside your business and share the news.

Robin Siekerman

8/14/20261 min read

Good News Log clipboard showing checkmarks for customer expansion, safety milestones, and employee achievement.

Start a Good News Log

One of the biggest frustrations warehouse companies have with marketing is that they think they need to redesign their website, launch a CRM, create a content strategy, learn LinkedIn, understand SEO, and figure out AI...all at the same time. Then they do nothing!

Here is one action that can be completed in less than 30 minutes and that immediately improves both website messaging and future content creation.

You Always Have Something to Write About

Start a simple spreadsheet, Word document, OneNote page, or shared file and capture the good things happening inside your business every week.

Document things such as:

Customer compliments and testimonials
Successful implementations
New customer wins
Service improvements
Safety milestones
Employee achievements
Process improvements
Operational successes
Community involvement
Customer growth stories

“I Don’t Know What to Write”

Many 3PL leaders tell me they don't know what to post on LinkedIn, write about in a newsletter, add to their website, or share with prospects.

The reality is that most warehouse companies don't have a content problem. They have a content collection problem.

Every day, your team is solving problems, creating value, improving operations, and helping customers succeed. Those stories are powerful proof of your expertise, but they are often forgotten because nobody takes the time to capture them, especially in pictures and videos.

You Already Have Plenty of Content

A Good News Log creates a steady stream of material that can be used for:

Website updates
LinkedIn posts
Blog articles
Customer success stories
Case studies
Sales presentations
Recruiting content
Newsletter topics

Plainview Perspective

The most effective marketing isn't created from scratch. It's built from the successes, improvements, and customer outcomes that are already happening inside your business.

Start documenting those stories today. You'll be surprised how quickly your next website update, LinkedIn post, blog article, or customer case study practically writes itself.

Estimated Time: 15-30 minutes per week
Expected Impact: A stronger pipeline of authentic content that demonstrates expertise, builds credibility, and creates more opportunities for growth.

Plainview is ready to help you achieve your growth goals. Call today to Start the Conversation.

Start the Conversation

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